Three digital marketing secrets to supercharge your tree service leads! That’s quite a bold statement to make.
However, you can do a few things to boost your online presence and appear in front of your audience.
There is a fourth secret, but I will get to that later.
Of course, things are never quite as simple as they seem, but if you get these things right and consistently work hard, you can certainly make gains in your local map pack.
Utopia is appearing high in the map pack. But what is the map pack?
Google’s map-based results appear when users conduct local searches for businesses.
Users see a listing of businesses within the map pack, a summary, contact details, hours, pricing information, and featured photos for each business.
The map pack displays before traditional search results, and only the most highly-ranked businesses appear in the map pack results.
Competition to get to the top can be fierce!
87% of mobile phone owners use a search engine daily.
According to Google, searches for local businesses have grown by more than 80%.
Why is this relevant?
Users are searching for tree service companies on their mobile phones, and the map pack takes up a lot of real estate on a mobile phone screen.
Being front and centre when the map pack shows up is critical.
So, how do you show up at the top of the map pack?
Google keeps its search algorithms a secret, but SEO experts develop best practices we can follow through tests and experiments.
Secret # 1 – Optimize Your Google Business Profile
If you operate a local tree service business, claim your business profile.
Then, make sure all the details about your business are correct. Our article on SEO for tree surgeons explains how to do this.
Secret # 2 – Create a Fantastic Website
A trustworthy and professional website that your customers can relate to is essential to proving your legitimacy.
Ensure your website lists the exact details of your Google Business Profile, such as your business name, address, and phone number.
Secret # 3 – Get Google Reviews
As you complete tree service work for clients, contact them and ask them to give you a Google review.
The more reviews you get, the better. You can automate this process or reach out personally.
Make it your mission to get reviews every time a job is done.
If you get a negative review, the best thing to do is answer it positively and keep the review and your response visible. Doing this can create trust for other prospects.
I mentioned there is a fourth secret. Here it is.
The “Secret” Secret – Consistently Improve Your Website’s SEO
The fourth secret is one that people struggle with, and often forget – to consistently improve your website’s SEO.
By improving your SEO, you strengthen your authority with Google.
Once you gain Google’s trust, you become an expert in your field in Google’s eyes, making it easier to rank in the search results and the map pack.
Google considers long-term legitimacy, authority, and trustworthiness essential when deciding how to answer a user’s query. Work on these three secrets consistently above all else, and improve your SEO over time, and you can be sure to supercharge your tree service leads.
