Earlier this year, I had the opportunity to speak at the ISA Ontario Conference in Windsor, where I shared a short but powerful presentation titled “Turn Your Website Into a Lead Machine.”
Originally, I planned to host a live webinar, but life got in the way—I had just moved into a new apartment. So instead, I recorded it straight from my walk-in closet (yes, really). That’s the video you’ll find below.
In the presentation, I walk through eight quick wins that any tree service company can apply to start generating more leads from their website. These are practical, no-fluff tips that come from years of experience helping arborists grow their businesses online.
Here are a few key takeaways:
- Make it easy to contact you. Add clear, persistent call-to-action buttons and ensure your phone number and contact form are front and center.
- Build trust with visitors. Show off your ISA or TCIA credentials, display real Google reviews, and highlight your qualifications.
- Use simple, effective lead forms. Don’t scare visitors away with overly complex forms—make it quick and easy for them to reach out.
- Optimize for local search. Google rewards businesses that clearly state where they work. Focus on your local area first, then expand with location-specific service pages.
- Create helpful, local content. A steady flow of blog posts tied to your services and local area will help you get discovered and stay top-of-mind.
I also cover how to track your website’s performance, speed it up, and make sure it works great on mobile—because most of your customers are probably searching from their phones.
👉 Watch the full presentation below to see real examples, learn how to fix common mistakes, and start turning your website into a 24/7 lead machine.
